The Canadian Partnership Against Cancer’s #30MinutesThatMatter campaign

When it comes to cancer, a lot can happen in 30 minutes. Someone can have a life-changing appointment with their doctor, receive a supportive phone call from a peer or start cancer treatment. Now, thanks to the Canadian Partnership Against Cancer’s (the Partnership) #30MinutesThatMatter campaign, Canadians can also spend 30 minutes sharing their experiences with cancer to help modernize Canada’s cancer care plan.

The Partnership is updating the 2006 Canadian Strategy for Cancer Control and is doing so by gathering input from all Canadians via The Choicebook™, an online survey that lets Canadians identify what's most important to them and have their say on improving how cancer care is delivered. The Choicebook™ questionnaire only takes 30 minutes to complete and allows Canadians to share what’s most important to them, from screening and diagnosis to treatment and survivorship. All Canadians living with, caring for or who know someone with cancer are welcome to complete the Choicebook™ and encourage their family and friends to do it as well.